Indian dairy company Heritage Foods is making a strategic push into the value-added products segment with the acquisition of a 51% stake in Get-A-Way, a health-focused dessert brand. The company plans to increase this stake to 71% by March 2026, viewing the deal as a “double engine for growth” for its ice cream business.
Get-A-Way has quickly established itself as a leader in the healthy dessert space, known for its no-added-sugar, high-protein ice creams and desserts. The brand reported revenue of ₹18.08 crore in FY25 and is projected to double that in FY26. It already holds a 10% share in ice cream sales through quick-commerce platforms and serves over 8,000 orders daily.
For Heritage Foods, this acquisition is a direct channel to reach the “new-age consumer.” CEO Srideep Kesavan stated that Gen Z buyers are expected to influence half of India’s consumption choices by 2029-30. He believes the health-focused dessert segment, which currently represents only 1-2% of the Indian ice cream market, has the potential to grow to 10% in the next five years, driven by rising health awareness and the adoption of quick-commerce.